How We Enhanced User Experience and Achieved Exceptional Lead Generation for CSCT Campus
Founded in 2008, the Colombo School of Construction Technology (CSCT) has earned a reputation as a premier higher education institution in Sri Lanka. Offering globally recognized qualifications through partnerships with prestigious universities and professional bodies, CSCT is committed to providing quality education across a wide range of industries prioritizing the construction industry. With programs ranging from certificate to master’s level, the institution has continuously empowered students to excel in their academic and professional journeys.
The CSCT website faced several critical challenges. The outdated user interface (UI) lacked a modern and appealing aesthetic, making it difficult for visitors to engage with the site. Additionally, poor user experience (UX) led to confusing navigation, high bounce rates, and shorter session durations, as visitors struggled to find essential information about courses and programs, resulting in lost enrollment opportunities. Furthermore, the website's content and structure were not optimized for search engines, limiting its visibility to potential students searching for educational opportunities. These technical issues hindered their ability to effectively showcase its offerings and attract new students, ultimately impacting enrollment numbers.
Our solution- A complete website revamp
Our team undertook a comprehensive redesign of the CSCT website, focusing on three key areas: UI/UX improvement, SEO optimization, and lead generation. First, we modernized the website's UI/UX by creating a visually appealing and intuitive design that simplified navigation, making it easy for visitors to find course information, admissions details, and more. This improved user flow reduced the confusion that previously hindered engagement. Next, we optimized the website for SEO, restructuring content and incorporating targeted keywords, meta tags, and on-page SEO techniques to enhance visibility in search engine results, making it easier for prospective students to find CSCT’s programs. Lastly, we focused on lead generation by integrating strategic calls to action (CTAs) and streamlining the inquiry and application processes, ensuring a seamless transition from visitors to engaged leads.
The redesign of the CSCT website produced impressive results, including a 35% increase in lead generation, demonstrating the website’s enhanced ability to attract and convert potential students. Website traffic surged by 120%, thanks to improved SEO practices, expanding CSCT’s reach to a broader audience. The bounce rate was reduced by 100%, indicating that visitors were engaging more deeply and staying longer on the site, finding it both informative and easy to navigate. Additionally, the focus on organic lead generation through SEO continues to deliver a steady stream of qualified leads, ensuring sustainable growth and maximizing return on investment.
At Avantous, we are dedicated to helping companies optimize their digital presence. By leveraging cutting-edge design, and growth-focused strategies, we empower organizations to expand their audience, generate quality leads, and achieve long-term growth in an increasingly competitive market.